Graphic Design
These are a few graphic design projects I worked on during my study. Each project allowed me to explore and hone my creativity, and develop essential skills in the field. The projects encompassed a diverse range of themes, from branding and marketing materials to digital illustrations.
My Latest Graphic Projects
FoodPanda pop-up store
The pop-up store aims to promote Foodpanda Mall and the cooperation brands. The pop-up store contains a huge capsule toy machine and booths from different collaborative brands. People who follow Foodpanda's Instagram & Facebook accounts OR are members of PandaPro can draw a capsule toy. The capsule toy contains Foodpanda Mall’s discount coupon or free delivery coupon.
Marketing collaboration
On YouTube, we collaborated with Pomato 小薯茄 to produce a video. The video is about the Pomato member using Panda Mall. Also, we invite them to be pop-up store one-day staff. We can draw people's attention from our YouTube channel and convert them to Instagram and Facebook, lastly convert them to the pop-up store.
Boardgame design (Final Year Project)
Hong Kong people generate 392 tonnes per day. Over 95% of the textile waste could be recycled or reused, but only 0.4% of it was recycled or reused in Hong Kong. The reason for this serious situation is that people didn’t make a sustainable decision before buying the clothes. Also, they handle unwanted clothes in a non-sustainable way.
Therefore, we designed an educational board game for the younger generation. We aim to motivate people to become responsible consumers by learning sustainable knowledge. There are three main features of our game: the material exchange process, scenario cards, and NPC chess.
Lv. 1 Raw
material
Lv. 2 Semi product
Lv. 3 Final
product
Responsible for:
Design all of the cards & graphics
Stamp card
This is a project to help a company promote Kaohsiung culture. Kaohsiung is a place that promotes a green lifestyle and downshifting. So, we designed an activity that involves visiting different local downshifting restaurants. These restaurants support Kaohsiung, a local petty farmer 小農. Local petty farmers produce small amounts of agricultural products, which could ensure fresh, high quality products.
The card is for visitors to collect stamps that show their respect and support for the local petty frame. Then, they can gain rewards like coupons or souvenirs.
Responsible for:
Design the card
Logo design
This is a project to help a company promote Kaohsiung culture. Kaohsiung is a place that promotes a green lifestyle and downshifting. So, we designed an activity that involves visiting different local downshifting restaurants. These restaurants support Kaohsiung, a local petty farmer 小農. Local petty farmers produce small amounts of agricultural products, which could ensure fresh, high quality products.
The logo design has a green color which means to eat green. And the word 「慢食」not only means eat slowly but also the attitude to choose the ingredients. We aim to encourage people to eat healthy, choose fresh ingredients and respect the food and farmer.
Poster
The first poster stated our project objectives, target audience, vision statement, and the definition of 「慢食」. I redesigned the Taiwan map with all our project activities.
The second poster is a user journey map of our project and an ecosystem map of all the stakeholders involved in the project.
Movie poster
This project aims to give the movie poster a new interpretation. I selected Keyboard Warrior instead of Wonder Woman. Keyboard Warrior refers to the practice of cyberbullies attacking others via the keyboard. They "verbally attack" people online by posting scathing remarks. The original movie poster's message is to save people, while the message of my "keyboard warrior" poster is to kill people. These actions need to be prohibited by legislation and penalised.
